“How can you help me?”
When you are on stage as a speaker, the audience asks you this inaudible question. “Why should I listen to you?” OR “How can you help me?”
I realised this after a long time as a speaker. This is by far the most important question you need to address.
That’s why this is PRIME Speaking Tip #1.
Most speakers ignore this need of the audience and end up delivering a speech that does not resonate with their audience.
Before you start to write your next speech, ask yourself these initial questions:
1. What can I provide the audience in return for the time they spent listening to me?
2. Will they benefit from my message?
3. What can I do to make my message useful to them?
Most often you won’t get answers to these questions immediately. However, delve on these and you will be surprised with what you will find.
Most speakers(95%) do not care about these questions as they prepare their speeches. When you do, you are among the top speakers who do care about this important aspect of speaking.
That’s not enough. We need to go into more depth now. You need to know the fundamental aim of your speech?
I call it
What is your FUNDA?TM
Ask yourself these FUNDA questions.
- What do you want your audience to Feel after listening to your speech?
- What do you want your audience to Unveil? (What will they know that they did not know before listening to you?)
- What do you want your audience to Notice? (What things can you show them that they have seen before, but never paid attention to?)
- What do you want your audience to Do? (What do you expect them to do? Today, next week, or 1 month from now?)
- What do you want your audience to Achieve? (What can they achieve if they do what you ask them to do?)
When you answer these questions satisfactorily, you are on your way to be a speaker that audiences like to hear and rehire.
Until next week, read and reflect on this tip and prepare for your next speech with a new perspective.
In the next tip you will learn the 3 simple steps to inspire your audiences. It is a lot easier than most people think.