The Full Speech of Obama at 2004 DNC Convention
Launch of first IPod in 2001
The amazing Power of your mind – Jeremy Bennett
Informative video. Please also note how the speaker substantiates his argument with Reason (Logos), Examples, Stories(Pathos) references to Research(Ethos)
Motivational Speech by Les Brown – Power of Imagination – Believing in the future
Read to lead (Article by Sir Richard Branson) https://www.virgin.com/richard-branson/read-lead
Stay Hungry. Stay Foolish.
In the following video
- Identify use of PPF – Past, Present comparisons
- Identify use of Tell a Story, Make a Point
Your Body Language shapes who you are – Amy Cuddy
This is one of the most popular videos on TED. Watch how she supports her argument with examples, stories, studies.
More importantly she uses FUNDA very clearly.
Feel: You need to watch their body language
Unveil: Research findings, two minute high power postures that boosts confidence
Notice: photos of people waiting for job interviews, examples from animals/birds
Do: Try this 2 minute high power posture
Achieve: You will instantly boost your self-confidence before an important meeting
Spot use of ERP(Experience-Resource-Payoff) in Les Brown’s speech
Watch from 3minutes to 6 minutes 30 seconds. Watch how he cleverly uses ERP formula and also the Octopus Storytelling Model to share the experience part.
Watch how politicians use ICECREAM to sway people and get applause
Ronald Reagan, Former US President
Watch out for compare and contrasts. Especially opposite words in the same line. Rhyme and Repeat. Especially repeat of words, phrases and sounds. Use of imagery through similes, analogies and metaphors….. an other techniques. Notice also that there is no rush to finish the speech. Audience engagement and captivation is the key focus. You can also search the internet for the full speech transcript.
Given below is an excerpt from the speech.
“I have seen the human race through a period of unparalleled tumult and triumph. I have seen the birth of Communism and the death of Communism. I have witnessed the bloody futility of two World Wars, Korea, Vietnam and the Persian Gulf. I have seen Germany united, divided and united again. I have seen television grow from a parlor novelty to become the most powerful vehicle of communication in history. As a boy I saw streets filled with Model-Ts; as a man I have met men who walked on the moon.”
The famous YES WE CAN speech by Barack Obama after elected as the first African American US President.
This speech got rave reviews at that time and you can see the crowd cheering him. Watch how long he takes to start the speech. I have also included the actual script of the speech and I have marked some of the techniques he used from ICECREAM. There are several examples I didn’t mark. You can watch the speech along with the printed copy of the script and see how he paces, pauses and stresses for emphasis! Barack Obama 2008 Victory acceptance speech(annotated)
I have a dream and I like ICECREAMs
Transcript of the I have a dream speech. http://www.archives.gov/press/exhibits/dream-speech.pdf
Octopus Storytelling Model for Speakers(OSTM) – Theory
Watch the video below for the theory.
Octopus Storytelling model – Practice- Shep Hyken
The video below shows how the speaker effectively uses this model for his storytelling.
What aspects of OSTM does Shep Hyken use?
Power of Three and many examples you have heard of before!
The rule of three is powerful speechwriting technique that you should learn, practice, and master.
For more details and examples, read this article
The Speech that made Obama President (Highlights of speech at 2004 DNC convention)
Identify use of
- Power of Three (examples/phrases/words in groups of three)
- Stories (Personal stories)
- Reason (because)
Speaking without PREParation!
In the following video of Lee Kuan Yew.
- Identify use of OREO- Opinion Reason Example Opinion-Again
- Identify use of PPF – Past, Present, Future
- Identify use of Tell a Story, Make a Point
The best of times, worst of times by Anthony Griffith.
This is a very sad story. However, it is a great example of using a simple structure.
- Starts with Best of Times, Worst of Times. Ends with Best of Times, Worst of Times.
- The speech is split into three segments, each having a story to contrast how best of time and worst of time co-exists.
- See how Structure, ICECREAM techniques & the Octopus Storytelling Model were is being used.
- Also, notice how the voice conveys various emotions associated with the story.
Power of Introverts – Susan Cain
If you ever felt you were inferior because you are an introvert, the video below is for you.
The Ipod launch Revisited
Notice the simplicity of this presentation.
- Simple slides
- The speaker never looks at the slide behind
- Using a variation of NOW-WOW-HOW.
- Problem (Now we pay too much for a song)
- Result (Wow, in a hard disk we can be paying much less for each song)
- Solution (iPod)
- See how Compare and Contrast (ICECREAM technique) is used. Examples
- It is the size of a deck of cards (instead of just saying the dimensions)
- It has 5GB so that you can carry around your entire music library (5GB by itself is meaningless and unrelatable)
- iPod is ultra portable, it can fit in your pocket.
- What other techniques does he use?
WATCH THE FOLLOWING PRESENTATIONS
- WRITE DOWN WHAT YOU LIKED ABOUT IT?
- WRITE DOWN WHAT CAN THE SPEAKER IMPROVE?
Print a copy of Thought Expressions ARROW Form and record your observations.
Top inspirational TED Talks (Can you notice the techniques the speakers used to resonate with the audience? What made these TOP talks)
Ken Robinson: Do Schools Kill Creativity?
Jill Bolte Taylor: My Stroke of Insight
Brene Brown : The power of vulnerability
Dan Pink: The puzzle of Motivation
Cameron Russell: Looks aren’t everything. Believe me, I am a model
Elizabeth Gilbert: Your Elusive Creative Genius
Susan Cain: The Power of Introverts
Keller Rinaudo: A mini robot — powered by your phone
Lewis Pugh swims the North Pole
Zahab treks to the South Pole
Ric Elias: 3 things I learned while my plane crashed
Ron Finley: A guerilla gardener in South Central LA
Damon Horowitz: Philosophy in prison
Hans Rosling: The magic washing machine
Phil Hansen: Embrace the shake
Julia Sweeney has “The Talk”
Mark Bezos: A life lesson from a volunteer firefighter
Eric Mead: The magic of the placebo
Meg Jay: Why 30 is not the new 20
Michael Pritchard: How to make filthy water drinkable